DAME JULIA CLEVERDON — BUSINESS IN THE COMMUNITY
Dame Julia Cleverdon gave delegates an in-depth look at the Prince’s Charities’ ‘Place’ initiative and the far-reaching impacts it is had in Burnley, UK. The ‘Place’ initiative has learned a great deal about strategies for investing in and strengthening local communities.
Listed by The Times as one of the 50 most influential women in Britain, Dame Julia Cleverdon DCVO, CBE is a passionate and practical campaigner. Over the course of her career, she has worked to build more effective leadership and cross-sector partnerships across business, charities and education, as well as encouraging women to develop their careers and their work-life balance.
As Vice President of Business in the Community and Special Adviser to The Prince's Charities, she promotes collaboration among senior leaders from business, government, education and community organisations to build a more robust civil society. Dame Julia Cleverdon is now Vice Patron of Teach First, and was appointed to chair the National Literacy Trust in 2013. She co-founded the Campaign for Youth Social Action, now known as Step Up To Serve, which by 2020 aims to get 60 percent of young people involved in practical action in the service of others.
- Prime experiment in poor deprived communities in UK
- Talk of two places
- Burnley. PC wanted to do something but no one was interested.
- Princes Generation Trust
- Princes Foundation
- It is also about creating opportunities for young, etc
- Work with LA, local entrepreneurs
- 70000 pop. Most beautiful mill building for cotton weaving. No sense of future.
- ‘This is Burnley’ demoralised
- What did we do? What did we learn?
- Start be raising the game for young. Low achievement in schools. 78% would have no future, could not read, write
- Business for Communities
- Prince’s Trust
- Vast majority of schoolkids came to school with no breakfast – so breakfast clubs
- Story of Burnley is of community starting to connect together
- Work in building private and public sectors partnership essential
- Startup top ten enterprising places in Britain
- Burnley bondholders sell Burnley
- Identify 20 businesses that could grow. B for C did
- Sinclair Beecham of Pret a Manger came to help Burnley
- Burnley police were desparate
- Partnerships between police, army + naughty boys plus social workers
- After 10 days of outward bound – minimum reoffending
- Young seen as a problem not a solution
- Promote community cohesion, religions respect, local pride, positive image, exemplar sustainable towns
- Old meaning mills are saved. Enquiry by Design helped
- Victoria Mill hold UTA
- Sandy Mill the PT
- Burnstone oldest surviving mill. Burleyware now produced, blue and white now working well. Middleport
- Independent valuation. What has worked?
- Make it colourful and entertaining
- Axelbell build heritage
- Heritage groups can fight each other. Need common cause
- Need a timeline objective
- Need surfer partnerships
- Make transport connections
- Beeching short of 500m of track. Putting back Tottenham curve. Opens Dec2105
- Journey to Manchester 40 mins not 1 ½ hours
- Education should be a town’s lifeblood
- Get together heads of colleges, etc
- Cities initiative
- CASS four points
- Partnerships built across sectors. LA must take credit
LA private voluntary sectors
Prince’s charity achieved stunning work
Connecting the unconnected
People need a voice
Key is in partnership.
- Link in social capital between local and national. Create trust in local businesses, etc Aircell 7000 employees in Burnley
- Senior civil servant on secondment and business executive on secondment
- finding community entrepreneurs and give them support and energy – important for place making how to build partnerships for long term sustainable communities